Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of ' Just Do It' and the Swoosh logo. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International.

Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Jordan Brand and Converse. The company takes its name from Nike, the Greek goddess of victory. The company was founded on January 25, 1964, as 'Blue Ribbon Sports', by Bill Bowerman and Phil Knight, and officially became Nike, Inc. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Previously, in 2017, the Nike brand was valued at $29.6 billion. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. As of 2020, it employed 76,700 people worldwide. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. ( / ˈ n aɪ k i/ ( listen) or / ˈ n aɪ k/) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

Nike zoom basketball shoes